The Biggest Mistake Minneapolis Sellers Are Making Right Now
About this video
Thinking about selling your home in Minneapolis or the Twin Cities? The biggest mistake many sellers make isn't staging or marketing—it's pricing their home too high. In this video, we explain why correct pricing leads to more showings, multiple offers, and often a higher final sale price, while overpricing can cost you both time and money.
Key takeaways
- The biggest mistake Jason sees: assuming a seller's market means buyers will overlook price. With about 2.5 months of supply the Twin Cities still favor sellers, but inventory is up and buyers check comps and run their payments before they ever book a showing.
- Your listing is strongest in its first 7 days, when Zillow, Redfin and Realtor.com push it to the top and send alerts to buyers searching your price range. Price above that range and many of those buyers never see it.
- After 3 to 4 weeks without offers, buyers start wondering what's wrong, and a price cut doesn't bring back the ones who've moved on. Homes that sat past 50 days often cut $30,000 to $75,000.
- Waiting costs money: Minnesota property taxes rose about 7% this year and homeowners insurance is up close to 40% since 2018, on top of mortgage payments and utilities each month.
- Price from recent comps, not a Zestimate or a neighbor's sale from a different market. Updated kitchens and baths, newer mechanicals, professional photos, staging and curb appeal can justify the top of the comp range, but not above it.
- Pricing at or just below recent comps creates competition that often pushes the final price at or above asking.
Questions this video answers
Should I price my home at its Zestimate?
Jason advises against it. An online estimate hasn't seen your home's updates or condition; price from recent comparable sales and current competition instead.
What happens if I overprice my house?
It usually sits. After a few weeks buyers start asking what's wrong, price cuts follow, and you pay extra months of mortgage, taxes and insurance, often netting less than if you'd priced right from the start.
Read more: Sell your home · Twin Cities market report
Notes written by Huerkamp Home Group from this video. Figures are as stated in the video on July 17, 2026; check the current numbers in our market reports.
